6.6K
Downloads
17
Episodes
Buyer behavior isn’t the same, and the old sales funnel is no longer relevant. So Square 2 is Smashing The Funnel and encouraging businesses to think differently about their approach to marketing, sales, customer service and revenue generation.
Episodes
Sunday Jun 23, 2019
Sunday Jun 23, 2019
Knowing how to set goals and what metrics to track can be tricky for today’s progressive marketer. In the kick-off episode to season 2 of the highly successful podcast Smash The Funnel, we sit down with Dave Gerhardt, VP of Marketing at Drift, to talk about conversational marketing and chatbots. We also discuss how to know what numbers marketers should be shooting for, how to set them, how to track them and how to think differently about what goals and KPIs are most important today.
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.