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Buyer behavior isn’t the same, and the old sales funnel is no longer relevant. So Square 2 is Smashing The Funnel and encouraging businesses to think differently about their approach to marketing, sales, customer service and revenue generation.
Episodes
Wednesday Aug 15, 2018
Wednesday Aug 15, 2018
With 50% of companies habitually missing their sales targets, the world does need a better way to drive revenue. The first episode of Smash The Funnel – The Podcast introduces listeners to Eric Keiles, the entrepreneur-in-residence at Square 2 and co-author of Smash The Funnel – The Book. Eric will share why we need a new revenue methodology and why the buyer journey is so chaotic today. He’ll also help you understand why you’re not hitting your revenue goals every month.
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