Season 1, Episode 1: Why Your Revenue Isn’t Going Up (And An Introduction To The Cyclonic Buyer Journey™)
With 50% of companies habitually missing their sales targets, the world does need a better way to drive revenue. The first episode of Smash The Funnel – The Podcast introduces listeners to Eric Keiles, the entrepreneur-in-residence at Square 2 and co-author of Smash The Funnel – The Book. Eric will share why we need a new revenue methodology and why the buyer journey is so chaotic today. He’ll also help you understand why you’re not hitting your revenue goals every month.