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Buyer behavior isn’t the same, and the old sales funnel is no longer relevant. So Square 2 is Smashing The Funnel and encouraging businesses to think differently about their approach to marketing, sales, customer service and revenue generation.
Episodes
Sunday Jun 23, 2019
Sunday Jun 23, 2019
Now that you’ve set your goals, how do you measure revenue-related metrics? In this conversation with Angela O’Dowd, Director of Partner Marketing at HubSpot, we dig into how to sift through the massive amount of data to focus on those key revenue-related metrics that provide the true measure of how your marketing is performing. Dashboards, reports and analytics are great, but if you can’t uncover the insights, your company won’t grow.
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