Smash The Funnel - The Podcast

Season 2, Episode 2: How To Measure Key Revenue Metrics In Today’s Complex Sales And Marketing World

June 23, 2019

Now that you’ve set your goals, how do you measure revenue-related metrics? In this conversation with Angela O’Dowd, Director of Partner Marketing at HubSpot, we dig into how to sift through the massive amount of data to focus on those key revenue-related metrics that provide the true measure of how your marketing is performing. Dashboards, reports and analytics are great, but if you can’t uncover the insights, your company won’t grow.