We wanted to make an extra effort to bring on more practitioners to the show – people who are actually doing the work. Mitch Rose has over 30 years in sales and marketing and is now SVP of Strategic Partnerships at Billtrust, a software company that provides billing solutions. Mitch candidly discusses the challenges associated with tracking ROI on sales and marketing. He also shares how Billtrust worked through some of their marketing and sales challenges, like alignment, sales operations and sales process upgrades, and explains the SLAs they put in place. It’s a great example of progressive sales and marketing execution in practice.